Half-time lines that keep moving.
Half-time is the busiest 15 minutes of the night, and the moment card terminals and mobile ordering stall. The pilot measures queue time and orders in a sector with Zeva against a sector without.
Written for concessions managers, the club's commercial team and concessionaires.
- Pre-match
- Half-time rush
- Second half
- Full time
The busiest 15 minutes.
Where concession sales are won or lost on matchday.
The rush
Thousands of fans reach the stands at once, and the network fails with them.
Lines that stop
When payments stall, fans give up before they buy and go back to their seats.
The measure
Queue time and orders in the pilot sector, against the control sector.
What concessions gets from the pilot.
A comparison you can take to your concessionaire or your board.
Queue time, measured
Average wait at half-time in the pilot sector, against the control sector.
Orders, compared
Orders per stand in both sectors, match by match.
The nearest open stand
Fans in the pilot sector can see where the shortest line is.
A report after each match
Within 48 hours, in a format your concessionaire can read.
What the pilot measures.
Agreed with your concessions team before match one.
- Average queue time at half-time
- Orders per stand, by sector
- Card and mobile payment failures at peak
- Fans directed to a shorter line
The questions clubs ask first.
Read it for your department.
- Operations and securityIngress, incidents and egress, with staff who stay in contact.Explore
- Fan experienceAlerts and wayfinding that reach the stands.Explore
- CommercialSponsor moments a partner can see and measure.Explore
- Membership programWhat sócio-torcedor members get on matchday.Explore
- Stadium operatorsWhen another company runs the stadium or its concessions.Explore
Measure your half-time.
A 30-minute call to walk through your concessions and pick the two sectors.