Your members, reachable in the stands.
The sócio-torcedor program talks to its members all week. On matchday, inside a full stadium, that contact stops. In the pilot, members in one sector join on their phones and get alerts and wayfinding when the network fails.
Written for the teams that run the membership program and its matchday benefits.
- Member gate opens
- Full house
- Half-time
- Way home
A member's matchday.
Where the program can stay with its members inside the stadium.
The invitation
Members in the pilot sector are invited to join, in words your membership team agrees.
Alerts that still arrive
Gate changes and safety instructions that reach members in the stands.
What the program learns
The join rate and alert delivery for members, in the report after each match.
What the membership team gets.
Measured in the pilot sector, with targets you set.
A matchday benefit
Alerts and wayfinding for members in the pilot sector.
A join target you set
We agree the target join rate with your team before match one.
No personal data collected
The pilot is designed to collect no personal data from fans, members included.
Numbers for the program
Join rate and alert delivery, sector against sector, after each match.
What the pilot measures.
Agreed with your membership team before match one.
- Member join rate in the pilot sector
- Alert delivery to members, at peak
- Wayfinding use during ingress
- Member feedback after each match
The questions clubs ask first.
Read it for your department.
- Operations and securityIngress, incidents and egress, with staff who stay in contact.Explore
- Fan experienceAlerts and wayfinding that reach the stands.Explore
- ConcessionsHalf-time lines, measured against a control sector.Explore
- CommercialSponsor moments a partner can see and measure.Explore
- Stadium operatorsWhen another company runs the stadium or its concessions.Explore
Stay with your members on matchday.
A 30-minute call to walk through your program and set a join target.