Sponsor moments you can measure.
Partners want to be seen in the stadium, and want to know it worked. Zeva gives the club a matchday surface on fans' phones that a partner can activate and measure, alongside the half-time numbers your concessions team needs.
Written for commercial and partnership directors and the teams that sell sponsorship.
- Arrival
- Half-time offer
- Player of the match
- Way home
Where a partner shows up.
Matchday moments a partner can activate in the pilot sector.
A half-time offer
A partner's offer that reaches fans in the pilot sector at the right moment.
A moment the crowd shares
A partner attached to a moment every fan in the sector sees.
A result to report
How many fans the activation reached, in the report after the match.
What the commercial team gets.
New inventory for the club, with numbers behind it.
Inventory you can sell
A matchday surface for partners, alongside the boards and the shirt.
Reach, reported
How many fans an activation reached in the pilot sector.
Half-time numbers
Queue time and orders compared between the two sectors.
Fans' data respected
No personal data from fans in the pilot, and an LGPD annex in the agreement.
What the pilot measures.
Agreed with your commercial team and the partner before match one.
- Fans reached by each activation
- Responses to a half-time offer
- Orders and queue time, by sector
- Fan join rate in the pilot sector
The questions clubs ask first.
Read it for your department.
- Operations and securityIngress, incidents and egress, with staff who stay in contact.Explore
- Fan experienceAlerts and wayfinding that reach the stands.Explore
- ConcessionsHalf-time lines, measured against a control sector.Explore
- Membership programWhat sócio-torcedor members get on matchday.Explore
- Stadium operatorsWhen another company runs the stadium or its concessions.Explore
Give your partners a matchday moment.
A 30-minute call to walk through your partners and what a pilot would measure.